CLIENT: PUMA + EIGHT BY EIGHT (Eight by Eight Studios, 2020)
Commissioned by PUMA and Eight by Eight to design the New York chapter of the Future 5.1 "City Pack" series, I created a limited-edition football boot inspired by A New York Minute. Conceived as an affectionate tribute to the city's relentless pace, grit, and sensory overload, the design transforms the boot into a dense collage of caffeinated eyeballs, three-eyed rats, lightning bolts, motion lines, and a vivid street-inspired palette—a visual interpretation of what a classic New York minute looks and feels like.
Original Concept Design.
